The Orlando Magic and Cox Media Group have finalized a new multi-year exclusive broadcast TV agreement. Starting with the 2026-27 NBA season, Action Sports Jax TV (WJAX-TV 47.2) will become the team's exclusive local over-the-air television partner. This deal ensures Magic fans across Florida will have free access to live games and team programming. The team is looking to build momentum after a tough stretch, having lost their last three games, including a 116-94 defeat to the Detroit Pistons on May 3, 2026.
What is the new Orlando Magic TV deal?
Cox Media Group Jacksonville and the Orlando Magic announced the partnership on Wednesday. All locally distributed Magic regular-season games will air on the newly created Action Sports Jax TV channel. Some broadcasts will also appear on the group's CBS47 and FOX30 stations. These are among the most-watched stations in Northeast Florida. The partnership is designed to make Orlando Magic basketball more accessible. It covers the team's entire television territory, including Orlando, Tampa, Gainesville, and across Northeast and Central Florida.
Charlie Freeman, the Magic President of Business Operations, expressed enthusiasm for the new arrangement. "We're excited to partner with Cox Media Group to serve as our over-the-air partner for live games, replays, pregame and postgame coverage, and original programming," Freeman said. He added that the deal would provide fans with "great access, strong consistency, and a direct connection to the team all season long." This move reflects a growing trend of returning live sports to free, over-the-air television.
Why does this TV partnership matter for fans?
This agreement is a significant shift for how fans can watch the Magic. For years, regional sports networks have been the primary home for local NBA games. Now, viewers without cable or streaming subscriptions can watch for free with an antenna. The deal includes much more than just the 48 minutes of game action. Fans can expect expanded team coverage, including pregame and postgame shows, feature content, and other original Magic-related programming.
Omesh Somaru, VP and General Manager of Cox Media Group Jacksonville, highlighted the value for the community. "Action News Jax has been a trusted source for the news, First Alert Weather, sports, and local stories," Somaru said. "Now, we're excited to add live Orlando Magic basketball to that tradition." He noted the partnership makes it easier for fans to follow the team. It also creates a powerful new platform for local businesses to connect with a passionate audience. You can follow the team's progress and check upcoming games on our [fixtures](/fixtures) page.
What can viewers and advertisers expect next?
The partnership delivers clear value for local and regional advertisers. Live sports remain one of the most effective ways for brands to engage consumers in real time. Orlando Magic broadcasts will provide a premium, brand-safe environment. Advertisers will have new opportunities to connect with audiences before, during, and after game coverage. By combining the Magic with the reach of CMG's TV stations, businesses can target a highly engaged local demographic.
For viewers, the commitment goes beyond the broadcast. Cox Media Group is investing in local sports programming, as seen with its role as the official station of the Jacksonville Jaguars. "As a local media company deeply rooted in the Northeast Florida community, we're proud to help bring Magic basketball to more fans than ever before," Somaru added. Fans can access coverage through the Action Sports Jax TV channel, CBS47, FOX30, or the free Action News Jax app for breaking news alerts. The team hopes this wider reach will build fan support as they work to improve on a recent form of 2 wins and 3 losses in their last five outings.
