Orlando Magic mascot STUFF has been named the 2026 NBA Mascot of the Year at the league's annual mascot conference. This marks the third time the iconic character has won the award, following previous victories in 2016 and 2017.
STUFF was the only NBA mascot to receive multiple honors for the 2025-26 season. He secured the Digital Content Award for his popular "Play the Song" social media posts. He also took home the Video of the Year Award for his "Choices Nope, Yep" video. The Mascot of the Year title was decided by a vote among all the mascots across the league.
The NBA Mascot Awards began in 2005. The yearly conference gives mascots a chance to share ideas about game day performances, props, and costumes. For STUFF, this latest award adds to a long legacy of entertaining Magic fans since his debut in 1989.
STUFF is currently entering his 38th season with the Orlando Magic franchise. He made history as the first NBA mascot ever to win the Mascot of the Year award in back-to-back years. His tenure is filled with memorable national television appearances and impressive stunts.
One of his most famous moments was earning a spot on ESPN's Top Ten Plays. He did this by completing a backflip dunk off a 16-foot ladder. STUFF also participated in a televised dance-off with "Hashtag," the mascot from "The Tonight Show with Jimmy Fallon." That event ended in a tie. He once staged a mock marriage proposal to supermodel Kate Upton during a game.
The mascot's success provides a bright spot as the Orlando Magic analyze their recent performances. This includes a tough three-game losing streak to close a series against the Detroit Pistons.
Fans can track the team's upcoming schedule on our schedule page.
STUFF's consistent excellence over decades mirrors the franchise's desire for sustained competitiveness. While the players work on tightening their perimeter defense and improving their FG%, the mascot continues to deliver high-energy entertainment. His awards highlight the off-court creativity that helps define the game night experience in Orlando.
Looking ahead, STUFF will undoubtedly continue his antics as the Magic push through the remainder of their schedule. His ability to connect with fans, both young and old, remains a constant. The organization takes pride in this unique part of its identity, celebrating the mascot's achievements alongside the pursuit of victories on the hardwood.
